• Jewelry Manufacturing

  • Learn the processes and techniques involved in the making and producing of Handmade jewelry in the USA.
Jewelry 101 Basics

  • The Urban Charm Studio

  • A place where transformation begins
WORKSHOPS

  • Custom Design

  • Do you have a design idea that you want to see brought to life?
Let's Start Designing

Jewelry Manufacturing

Learn the processes and techniques involved in the making and producing of Handmade jewelry in the USA. Jewelry 101 Basics

The Urban Charm Studio

A place where transformation begins WORKSHOPS

Custom Design

Do you have a design idea that you want to see brought to life? Let's Start Designing

WORKSHOPS | CLASSES

  • The Urban Charm
    $65.00 USD
    $65.00 USD
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  • The Urban Charm
    $65.00 USD
    $65.00 USD
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  • Lani Harmony
    $159.00 USD
    $159.00 USD
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  • Lani Harmony
    $75.00 USD
    $75.00 USD
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  • The Urban Charm
    $65.00 USD
    $65.00 USD
    Sold out
  • Lani Harmony
    $159.00 USD
    $159.00 USD
    Sold out
  • The Urban Charm
    $65.00 USD
    $65.00 USD
    Sold out
  • Lani Harmony
    $159.00 USD
    $159.00 USD
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  • Lani Harmony
    $159.00 USD
    $159.00 USD
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HAND PAINTED ONE-OF-A-KIND EARRINGS

  • The Urban Charm
    $35.00 USD
    $35.00 USD
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  • The Urban Charm
    $35.00 USD
    $35.00 USD
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  • The Urban Charm
    $35.00 USD
    $35.00 USD
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  • The Urban Charm
    $35.00 USD
    $35.00 USD
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  • The Urban Charm
    $40.00 USD
    $40.00 USD
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  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $30.00 USD
    $30.00 USD
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  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $40.00 USD
    $40.00 USD
    Sold out
  • The Urban Charm
    $40.00 USD
    $40.00 USD
    Sold out
  • The Urban Charm
    $45.00 USD
    $45.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
    Sold out
  • The Urban Charm
    $40.00 USD
    $40.00 USD
    Sold out
  • The Urban Charm
    $35.00 USD
    $35.00 USD
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shop the collections

  • $50.00 USD
    $50.00 USD
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  • $40.00 USD
    $40.00 USD
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  • $120.00 USD
    $120.00 USD
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  • $65.00 USD
    $65.00 USD
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  • $45.00 USD
    $45.00 USD
    Sold out
  • $45.00 USD
    $45.00 USD
    Sold out
  • $65.00 USD
    $65.00 USD
    Sold out
  • $65.00 USD
    $65.00 USD
    Sold out
  • $40.00 USD
    $40.00 USD
    Sold out
  • $65.00 USD
    $65.00 USD
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  • $65.00 USD
    $65.00 USD
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  • Silver hammered oval shaped necklace with black tourmaline cubic zirconia crystals in a chandelier style necklace with 18” chain
    $70.00 USD
    $70.00 USD
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  • $40.00 USD
    $40.00 USD
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  • $45.00 USD
    $45.00 USD
    Sold out
  • $65.00 USD
    $65.00 USD
    Sold out
  • $120.00 USD
    $120.00 USD
    Sold out
  • $45.00 USD
    $45.00 USD
    Sold out
  • $40.00 USD
    $40.00 USD
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  • $45.00 USD
    $45.00 USD
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  • $30.00 USD
    $30.00 USD
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Lures of Love Collection

Our iconic Lures of Love earrings reflect the sunshine and light creating an alluring appeal that enhances every outfit. They are crafted from textured hammered metal, offering a blend of charm and modern edge.

What is your favorite shape

Create your own style

  • TUC Gems
    $15.00 USD
    $15.00 USD
    $18.56 USD
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  • TUC Gems
    $15.00 USD
    $15.00 USD
    $18.56 USD
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  • TUC Gems
    $18.00 USD
    $18.00 USD
    $24.28 USD
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  • TUC Gems
    $6.50 USD
    $6.50 USD
    $8.30 USD
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  • TUC Gems
    $6.50 USD
    $6.50 USD
    $8.30 USD
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  • Urban Charm Marketplace
    $4.15 USD
    $4.15 USD
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The Urban Charm

We aren't just your average jewelry brand; we like to keep things interesting and immersive when you come to our jewelry bar pop-ups.

come play with us

Reviews

Positive: Professionalism, Quality, Responsiveness, Value, 5 star Review. Lani is incredibly talented, professional and so collaborative. She understood what I needed but elevated my ideas to something I couldn't even imagine.

Sweet Spin

"Lani has great customer service and she’s awesome at bringing your ideas to life."

Emarvanay Cochran

Bought the Natural Lapis Lazuli and Turquoise Bracelet. My birthday is in Dec and these are the two birthstones. I have shopped Reeds, Yurman's, etc and not found the two stones mixed for a nice bracelet. Got this today and loved the stretch vs clasp, yet the bracelet moves up and down my arm. Absolutely love this bracelet!

Saundra Q

"Five Star Review: best decision of my life was to invest in my small business and promote the things I love. This business is so easy to share and make money as an entrepreneur. Its like living my dream life and getting to wear high quality jewelry.

Jen B

Iv'e been working with Lani on several branding projects for getting pieces prepared for my company launch and have only wonderful things to say. Lani is a pleasure to work with, creative, and a critical thinker with problem solving. You're in good hands with Urban Charm!

Daniel Davis

I love the uniqueness of The Urban Charm. You will always have a one-or-a-kind piece. I love supporting local artist Lani from The Urban Charm. It is my go to for all my fashion jewelry needs.

Annie Mekertichian

"I ordered my jewelry and it came so fast for being a custom made to order company. They also have wonderful customer service."

Patty Kosky

I have been ordering from The Urban Charm for years and the quality and craftsmanship that goes into each piece is superb.

Toni Salhus

JUST A LITTLE LOVE TO GO AROUND

Handmade dainty heart ring to add a little love to your day.

BUY ONE GIFT ONE CODE : hEARt50

brand collaborations / retail locations / press

$5,000 grant opportunity to work with the urban charm